The Hoxton x Rish
Creative Direction & Label Design for Rish and The Hoxton Hotel collaboration
This edition was specially crafted for the inauguration of the Hoxton hotel in Brussels.
It draws inspiration from the Peruvian cocktail Tiger Milk but with a spicy kick — which lead to the final name: Tiger Tears.
The glossy 3D texture was designed to evoke the shine of chili peppers' skin.
Creative Direction: Laura Benocci
Art Direction: Laura Benocci
3D Design: Athéna de Callatay